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Dixons Carphone to end US joint venture with Sprint

RBR Staff Writer Published 12 June 2017

UK phone and electronics retailer Dixons Carphone has divested its stake in the joint venture (JV) with US company Sprint to focus on the roll out of its Honeybee digital software.

Under a mutual agreement, Dixons Carphone’s Connected World Services (CWS) division has divested its 50% stake in the JV to Sprints which has now assumed full ownership of more than 100 Sprint Connect stores.

CWS will focus on deploying the Honeybee solution, a retail platform which will be continued to be used by Sprint stores.

Sprint omnichannel sales president Kevin Crull said that the company’s partnership with Dixons Carphone had achieved its objective of accelerating its retail transformation.

Crull added: “We are rapidly expanding our retail footprint to serve the high demand for the Sprint value proposition. There will be no disruption in Sprint Connect store operations and they will remain staffed by the retail teams currently working to serve our customers in these locations."

The joint venture which was established in July 2015 also ended following a review by Sprint of its own distribution strategy.

Dixons Carphone deputy group CEO Andrew Harrison said that his company has developed an estate and pipeline to help support the ambitious growth plans of Sprint.

Harrison added: “With the significant shift in the US mobile market, now is the right time to transfer these stores to Sprint, and to concentrate on our exciting software business, Honeybee.

“It has been a privilege to work so closely with Marcelo and his excellent team as they turn around this amazing business and we look forward to making Honeybee as successful for Sprint as it is for us."

Earlier in the month, Sprint announced its expansion plans in the New England Region by opening 60 new retail stores in the next 18 months while adding over 450 jobs.

Last month, the communications services company stated that it would add over 15 stores in South Florida and create more than 250 jobs for the locals by the end of 2018.


Image: A Sprint store in Hileah, Florida. Photo: courtesy of Business Wire.